ANACOSTIA COMMUNITY BOATHOUSE ASSOCIATION
An ongoing pro bono brand and digital strategy project for ACBA, where I previously rowed. My personal connection to the boathouse informs the work: a new visual identity and website strategy designed to represent its member community, environmental stewardship and future ambitions. I’m excited to continue supporting ACBA through the website’s redesign and development and its multimillion-dollar capital campaign to build a permanent boathouse.
Role: Pro Bono Creative Director + Lead Designer
Scope: Brand strategy, visual identity, website strategy, information architecture and campaign planning
Building a Shared Identity
The new brandmark unites ACBA’s diverse rowing and paddling organizations while drawing inspiration from movement, water and its distinctive riverfront home.
Challenge: Create one clear identity for a shared boathouse serving distinct rowing and paddling communities—while expressing ACBA’s connection to the Anacostia River, environmental stewardship and the surrounding park.
Result: The brandmark and system that connects ACBA’s distinctive boathouse with rowing and paddling, while the water and landscape elements reflect its commitment to a cleaner river and thriving riverfront park.
Created multi-use cohesive branding system
Website Audit + Strategy
Before beginning the site design, I conducted a stakeholder-informed audit and light SEO review. The central challenge was balancing two audiences: current members who need practical boathouse resources and new visitors who need to understand, join and support ACBA.
Strategic Direction: The strategy repositions ACBA from simply managing a facility to making an entire river community possible. A reorganized site structure prioritizes three goals: make ACBA useful, understood and supportable.
