Brand Questionaire — Merritt Studio

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BRAND QUESTIONAIRE

Successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin? Answer these questions to help me understand your vision :)

Name *

First Name

Last Name

Email *

Phone *

(###)

###

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COMPANY MISSION: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists. *

PRODUCT /SERVICES positioning statement:

This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”

BENEFIT of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

FIVE WORDS that represent your brand: Think about your brand’s personality. How would you describe it?

How does your brand’s image fall between these opposing characteristics?

Masculine

Feminine

Gender Neutral

Simple

Intricate

Gray

Colorful

Conservative

Elegant

Modern

Nostalgic

Fun

Approachable

Authoritarian

Luxury

Economical

Casual

Professional

Sporty

Extreme

Safe

WHAT COLORS represent your brand

WHAT COLORS would you NOT like to see

WHAT WORDS would you use to describe your brand *

WHAT WORDS would you NOT use to describe your brand

WHAT EMOTIONS would you use to describe your brand

IF YOUR BRAND WAS IN A MOVIE who would play it and why?

WHAT is the AGE/GENDER of your Brand

WHERE would your brand hang out? What activities would it be into?

What kind of CAR and ANIMAL would your brand be?

ANYTHING else that you'd like to share about who you think your brand

Thank you!

hello.

PHONE: 315-481-0810
EMAIL: hello@brennamerritt.com