PASTABILITIES
A long-term creative partnership with one of Syracuse’s most recognizable restaurants. I launched its social media presence, designed its website and created branding for special initiatives, including its 40th anniversary and retail pasta and sauce collection.
Role: Creative Director + Lead Designer
Scope: Brand development, website design, product marketing and social media launch, photography, campaign design and packaging
The work shown represents an earlier era of the Pastabilities brand, prior to its current identity.
Retail Packaging + Product Marketing
I designed packaging and supporting marketing materials for the initial Pastabilities boxed pasta and signature sauces—bringing the restaurant experience into a distinctive retail collection and helping introduce the products to a wider audience.
Process for Pasta boxes
Animated gif for targeted email campaign
Valentine promo
40th Anniversary
I developed a celebratory identity honoring four decades of Pastabilities and applied it across anniversary communications and merchandise.
HOT TOMATO OIL PROMO SHOTS