PAPER RABBIT
A self-initiated creative project built around the five-member indie band I co-founded and front. I shape Paper Rabbit’s visual world across identity, photography, release artwork, video, merchandise, digital content and live promotion—connecting the music to a cohesive and evolving audience experience.
Role: Creative Director + Designer + Musician
Scope: Brand development, art direction, photography, video, release campaigns, social media, merchandise and web design
Brandmark System
Lyric insert Layout
Building the Visual World
I developed a visual language that balances warmth, humor and strangeness—giving Paper Rabbit a personality that feels distinctive without becoming overly polished or detached from the people making the music.
Illustration by Cayetano Valenzuela, layout by Brenna Merritt
Wearables
Photography + Video
I conceptualize, film and edit Paper Rabbit’s photography and video content, creating visual narratives that extend the emotional world of the music across releases, press, social media and live promotion.
