SYRACUSE STAGE
For more than 15 years, I have served as an in-house creative lead for Syracuse Stage—shaping its visual identity across web, season branding, advertising, publications, signage, photography and video.
Role: Creative Director + Lead Designer
Scope: Brand strategy, campaign development, web design, print and digital advertising, photography, video + motion and production oversight.
Designed + Built SyracuseStage.org
2026/2027 Season Branding
Season Branding
I develop annual season identities that bring productions with very different visual worlds together under a recognizable Syracuse Stage voice. Each system supports subscription sales, individual-show marketing, institutional communications and year-round audience engagement.
One Idea, Every Platform
Each campaign begins with a central visual concept. I develop that idea into a flexible system that remains recognizable across physical, digital and time-based media—whether it appears on a building banner, website, social post, video spot or radio advertisement. Selected applications from the Come From Away campaign:
SHOW CAMPAIGN SAMPLE
Targeted Email Campaigns
Video Ads, Jumbotron ad for NYS Fair
Digital Billboards
Social Ads
Post Standard Strip Ad
Institutional Brand in Use
The Syracuse Stage identity extends across year-round communications, creating a consistent institutional voice while supporting season awareness, subscriptions and audience engagement.
Brand Guidelines
Institutional/Season Introduction
Season Announcement Mailer
Direct-mail campaign introducing the full 2026/27 season and subscription offering.
Institutional Season Ad
Brand-level advertising promoting Syracuse Stage and its season as a complete cultural experience.
50th Lobby Mural
An immersive lobby mural celebrating landmark productions from Syracuse Stage’s 50-year history.
50th Digital Exhibition
A minisite dedicated to exploring Stage’s history, accomplishments.
